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    Unique ID Code: 0000146988
    Added by: David Simpson
    Added on: 24/1/2012 12:33
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    The Greatest Movie Ever Sold

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    Certificate: 15
    Running Time: 144 Mins
    Retail Price: £9.69
    Release Date:
    Content Type: Movie

    Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
    While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.

    With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.

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    Directed By:
    Morgan Spurlock

    Written By:

    Morgan Spurlock

    Universal Pictures UK

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