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    movieIQ is here!

    Sony Pictures Home Entertainment Partners with Gracenote To Deliver First Live, In-Movie Film Information with movieIQ

    Sony Pictures Home Entertainment (SPHE) has announced the European launch of movieIQ, a new Blu-ray Disc feature powered by Gracenote® that offers viewers access to a real-time movie database.  With a movieIQ enabled Blu-ray Disc and an internet connected Blu-ray™ player, movie fans can immediately access continuously updated information on cast and crew and explore relevant trivia such as production facts, music and soundtrack information all tied to scenes within the movie. SPHE will feature movieIQ on major new release Blu-ray Disc titles* from September 2009 , including Angels & Demons and Terminator Salvation.
    "It has always been our goal at Sony Pictures to offer fans the ability to truly connect with their favourite movies using BD-Live," said Lexine Wong, Senior Executive Vice President of Worldwide Marketing at Sony Pictures Home Entertainment. "We know many people interrupt their movie watching experience to look up the filmography of an actor or to find out more about a song playing in the background. Now through movieIQ, movie lovers can dive into constantly updated information about the movie they are watching without leaving their sofa, further enhancing the experience of watching movies in this always-connected age."
    movieIQ takes advantage of Gracenote's Video Explore solution, which brings powerful search and navigation capabilities to connected consumer electronic devices.  Video Explore allows users to search the online Gracenote video database, linking together related cast, crew, movies, TV episodes, franchises, seasons, DVDs, and Blu-rays. Gracenote's global video database contains rich video information for North America, Europe, and Japan, including factual metadata, synopses, credits, and detailed descriptive elements.
    "We are thrilled to be partnering with Sony Pictures to deliver movieIQ, a feature that takes full advantage of the Blu-ray format's internet connectivity and truly demonstrates that Blu-ray is the future of home entertainment," said Ross Blanchard, VP of Business Development at Gracenote.   "Now, movie lovers will have access to an incredible new service where they can explore and discover all the rich details on their favorite actors, directors and movies."
    The movieIQ feature is the latest addition to SPHE's BD-Live portfolio, which also includes social networking through cinechat, multiplayer games, and a customizable music video editor, as well as soundtrack playlists, downloadable featurettes, and more, available on over 80 Sony Pictures Blu-ray titles in Europe worldwide since the technology launched in the summer of 2008. 

    This YouTube video shows movieIQ in action:-

    *For International territories, the following titles will be regionalized in French, Italian, German, Castillian Spanish, Latin American Spanish, Brazilian Portuguese:
    Angels & Demons
    Year One
    Taking of Pelham 1, 2, 3
    Terminator Salvation
    The Ugly Truth
    Julie & Julia
    Bruno (limited rights)
    District 9 (not all territories)
    Soul Power

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